Brand Strategy品牌策略
品牌策略Brand Strategy
Positioning, market entry, and the growth roadmap that decides where everything else goes.品牌定位、市场进入、增长路线图——决定其余一切走向的起点。
Helping Brands Reach Chinese Consumers Across North AmericaBrand Growth | Content Marketing | Market Validation
Xiaohongshu · WeChat · Chinese Community Marketing北美华人市场增长伙伴
帮助品牌找到卖点和增长机会品牌增长｜内容营销｜市场验证
小红书 · 微信 · 华人社群运营
We help brands connect with Chinese consumers through creator partnerships, community engagement, content marketing, and market validation.8+年北美华人市场实战经验 通过内容、广告和社区运营， 帮助品牌验证市场、获取客户并实现增长。
8+8+
Years Inside Chinese Communities in North America年北美营销实战
100+100+
Real Case Studies真实案例
1000+1000+
Creator Relationships创作者合作
US + Canada美国 + 加拿大
Coverage覆盖地区
01
About关于我们
Who We Are我们是谁
8+ years of experience in the North American Chinese market. We help brands reach Chinese consumers through content marketing, creator partnerships, paid advertising, and community engagement.8+ 年深耕北美华人市场。我们熟悉小红书、微信和北美华人消费生态，帮助品牌通过内容营销、达人合作、广告投放和社区运营获取客户。
Industries we've worked with include:服务行业涵盖：
Medical AestheticsRestaurantsReal EstateEducationLocal ServicesFood & BeverageE-CommerceEntertainment
医美餐饮地产教育培训本地服务茶饮甜品电商零售文娱
From market validation to customer acquisition, we help businesses find growth strategies that actually work.从市场验证到品牌增长，我们帮助客户找到真正有效的获客方式。
02
Why The YOLO Group为什么选 The YOLO Group
Three beliefs we build on.我们坚持的三个信念。
01
We know both markets. Most people know one.我们同时理解两个市场。大多数人只懂一个。
The North American market and the Chinese-speaking market don't operate the same way. Most agencies pick a lane. We were built at the intersection. We know when Xiaohongshu is the right entry point, when Instagram creates faster traction, and when connecting both markets is the actual opportunity.北美市场和华人市场的运作方式并不相同。大多数代理公司只选一条赛道，而我们生长在两者的交叉点。我们知道什么时候小红书是正确的切入口，什么时候 Instagram 能更快起量，以及什么时候打通两个市场才是真正的机会。
02
Brand without growth is expensive. Growth without brand is a dead end.没有增长的品牌建设是烧钱。没有品牌的增长是死路。
Agencies that only focus on brand image make you look good but don't fill your pipeline. Agencies that only chase traffic burn your budget without building anything that lasts. We connect both because neither works alone.只做品牌形象的代理公司能让你看起来不错，却填不满你的销售管道。只追流量的代理公司会烧光预算，却留不下任何长期资产。我们把两者连接起来——因为它们单独都行不通。
03
We don't just give you resources. We build you a system.我们不只是给你资源，我们帮你建系统。
Creators, events, content, and ads are tools. On their own, they generate noise. Connected to a clear growth logic, they generate customers, trust, and compounding brand equity.达人、活动、内容和广告都是工具。单独使用，只会制造噪音。当它们连接到清晰的增长逻辑上，才能带来客户、信任和不断累积的品牌资产。
03
Real Campaign Snapshots真实活动快照
Proof from the feed.来自信息流的真实证明。
Real creator posts, product placements, and local discovery moments from campaigns we helped shape.来自我们参与塑造的营销活动的真实达人内容、产品种草及本地发现时刻。
04
How We Work合作方式
A method, not a menu.一套方法，而不是一份菜单。
We move in a deliberate order — angle before message, validation before scale.我们按照刻意的顺序推进——先找角度再做信息，先验证再放大。
01
Find the Growth Angle找到增长切入点
找到增长切入点Find the Growth Angle
We pinpoint why the market should choose you — the single edge worth building on.我们找到市场该选择你的理由——那个值得放大的核心优势。
02
Build the Message构建品牌信息
构建品牌信息Build the Message
We turn that edge into language and positioning your market actually feels.我们把这个优势转化为市场真正能感受到的语言与定位。
03
Validate Through Channels通过渠道验证
通过渠道验证Validate Through Channels
We test it where your audience lives — content, creators, and campaigns prove the angle.我们在受众所在的渠道测试——用内容、达人和活动验证这个切入点。
04
Scale What Works放大有效路径
放大有效路径Scale What Works
We pour budget into what's proven and cut what isn't — growth compounds from there.我们把预算投入到被验证有效的路径，砍掉无效的——增长由此叠加。
Brands We've Worked With已合作品牌（部分）
Pico
头道汤
50+ Brands · North American Chinese Market · LA Based20+ 品牌 · 北美华人市场 · 洛杉矶
06
What We Do服务内容
Four ways we build demand.四个建立需求的方式。
Each one works alone. Connected to a growth logic, they compound.每一项都能独立运作。当它们围绕同一套增长逻辑连接起来时，效果会叠加放大。
Social Growth社媒增长
社媒增长Social Growth
Xiaohongshu, TikTok, and Instagram — localized content built to travel, not just post.小红书、TikTok、Instagram——本地化内容，让它真正传播，而不只是发布。
Creator Campaigns达人合作
达人合作Creator Campaigns
Creator partnerships, influencer campaigns, and UGC that earns trust instead of renting attention.达人合作、红人活动、UGC 内容——赢得信任，而不是租用注意力。
Events & Activations线下活动
线下活动Events & Activations
Offline events, brand activations, and community building that turn audiences into rooms full of people.线下活动、品牌活动、社群运营——把线上受众变成真实在场的人群。
07
Pricing定价方案
Services & pricing.服务与定价。
Nine services across four stages — start with one, or build a full growth program.四个阶段、九项服务——可单项启动，也可组合成完整增长方案。
Marketing Diagnosis深度营销定位诊断
深度营销定位诊断Marketing Diagnosis
$399/ one-time/ 一次性
For适合Not sure what's blocking your growth不知道问题在哪
- 90-min consultation
- Problem diagnosis
- Priority ranking
- Next-step recommendations
- Written diagnosis summary
- 90分钟咨询
- 问题诊断
- 优先级排序
- 下一步建议
- 简版诊断纪要
Content & Lead-Gen Strategy内容方案策划-广告获客
内容方案策划-广告获客Content & Lead-Gen Strategy
$1,499/ month/ 月
For适合Want to do Xiaohongshu/IG but don't know what to post想做小红书/INS但不知道发什么
- Brand selling-point analysis
- Account positioning & audience
- 20 content topics
- 4-week content direction
- Posting cadence plan
- 品牌卖点分析
- 账号定位与用户画像
- 20条选题
- 4周内容方向
- 发布节奏建议
Brand Packaging品牌包装方案
品牌包装方案Brand Packaging
$3,500/ per project/ 每个项目
For适合Have a product but don't know how to express it有产品、业务，但不知道怎么表达
- Brand selling points
- Differentiated messaging
- Target audience definition
- Content direction
- Brand voice & scripting
- 品牌卖点
- 差异化表达
- 目标用户
- 内容方向
- 品牌话术
Not sure which fits? Book a free 30-min call and we'll map it out.不确定哪项适合你？预约30分钟免费咨询，我们帮你理清。
Book a Call预约咨询→Work With Us与我们合作
Tell us about your brand.告诉我们您的品牌。
Every engagement starts with a conversation. Share where you are and what you're trying to build — we'll tell you if and how we can help.每次合作都从一次对话开始。告诉我们您的现状和目标——我们会告诉您是否以及如何提供帮助。
✓Response within 24 hours24小时内回复
✓No commitment required无需承诺
✓Confidential by default默认保密
Let's Talk Growth聊聊增长